However sometimes you have to accept that there comes a point when it is best – it is the right thing – to let go of a project.

My ninth book, One Summer in Rome, is just about to be published and previous to my debut I wrote several other novels that are are firmly under my bed now. So why did I give up on them? Surely I could have improved and rewritten those stories?

Here are the main reasons, in my opinion, why for some stories the answer is no.

It’s your first ever book

Looking back I had a sense of entitlement with the first novel I wrote in 2005. What an achievement, I thought – and it was – but I decided completing my goal was enough to see it in print. And what a shock – and wake-up call – when the rejections came in. It had seemed like such a mammoth task to write those 90,000 words. How could I possibly waste them by starting something else?

Well, that’s the key to moving on without too many tears. Don’t see the discarded project as a failure or waste. I learnt SO MUCH from that first novel. At 90,000 words it only had four chapters, so that taught me about structure! When I wrote it I knew nothing about point of view or show not tell. It was full of autobiographical anecdotes. Very self-indulgent. And included a ridiculous storyline about making opium out of poppy seeds! I’m incredibly grateful, now, that it never found its way into the public arena.

I received one complimentary, personal rejection from an agent and that gave me the strength to start another book.

So don’t become too attached to your first-born. Statistically, the odds are that it may not get a deal.

And that’s okay. There’s usually a good reason.

Repeated negative feedback tells you the idea just isn’t strong enough

I have a folder of over 80 rejection letters that I’ve kept – to remind me, I suppose, that hard work and determination can bring rewards. But they are also tangible proof that there is a reason my discarded manuscripts are under my bed. Most of those letters are standard, thanking me for my submission BUT… the rest of those letters is inconsequential. The bottom line was that the manuscripts just weren’t different or good enough.

Perhaps the characters and plot are too thin. Maybe your writing still isn’t where it should be. Go on courses. Read How To books. Get feedback from fellow writer friends you trust. I don’t know a single writer that has persevered and persevered and not eventually succeeded in getting a deal.

If you manage too receive personal feedback from an agent that suggests revisions that’s fantastic, but be careful. One once showed great interest in one of my projects. She didn’t like the first draft so I totally rewrote the story and it lost its heart. The agent liked that version even less and by that point I didn’t know what the novel was anymore.

The whole process was heartbreaking but it taught me a valuable lesson – don’t jump straight in to a rewrite, exciting as it can be if you think you might be on the cusp of getting representation. Get another view as well, perhaps from a beta reader or literary consultancy. Ultimately it might just be better to cut your losses and start another project. Rewrites are time-consuming.

Another idea comes along…

Sometimes you might want to ditch a project a few chapters in but feel this would be a waste. SEE ABOVE – nothing is wasted when you are writing, it is all improving your craft. In 2015 I started writing a Christmas book. It was going to be a wedding story related to my debut Doubting Abbey. It was to be a fun story called My Big Fat Frozen Wedding (I wonder if Frozen themed weddings are a thing!) However a few chapters in, an idea came into my head for a sequel to my summer bestseller Game of Scones. I felt more passionate about that so, after talking to my editor, took the decision to shelve the Frozen idea and My Big Fat Christmas Wedding was born.

Follow your instincts. Readers will notice if your heart isn’t in your work.

Your book won’t ever fit the market

It’s a difficult one, this. Write completely for the market and your work may not come across as sincere. I follow my gut but keep one eye on what is selling. It’s a compromise.

I didn’t with one book that – admittedly – I’ve found very hard to let go of over the years. I’ve rewritten it numerous times (and if your gut strongly tells you to give your project another go I blogged about tackling major rewrites here). I’ve submitted it every few years. But finally I’ve accepted it’s place is permanently under my bed. It’s a romcom set in Ancient Egypt. I loved writing it and doing the research but publishers just don’t know how to place it. It’s very quirky and not one hundred percent romance. There are other issues. It would be a risk to invest.

But here’s the thing – you can always cannibalise your old scripts and take ideas from them to use in new stories. The two main characters in my Egyptian book were young executives and formed the basis for Pippa and Henrik in Game of Scones.

In fact, Game of Scones was originally set in heaven (don’t ask!) It was a flat NO from my editor. At the time there was a question over whether paranormal romance was selling. So I let go of that idea and wrote a different story, set in Greece, that went on to sell 100,000 copies.

Don’t see discarding a project as failure. It will have taught you so, so much about writing and the submission process. Be brave and stash it under your bed. Move on to your next exciting challenge. It is hard and, for me, parting company with those much loved babies often brought tears.

But never forget that those unpublished manuscripts are an incredibly valuable and worthwhile part of your journey.

Be wary of New Year’s Resolutions. It’s that time of year, isn’t it, when we are supposed to promise ourselves – and/or others – that we will change in some way, and somehow become better versions of ourselves. I am all for setting achievable goals, but don’t set the benchmark too high. Before getting a deal I used to say each January “This year I will get published.” It doesn’t work like that. I said that for eight years and believe me, I tried! First you have to write a great manuscript. Then tightly edit it. Next attract the attention of an agent or publisher. Then you have to get that contract. All of this is an awful lot to expect to achieve in twelve months. As is “This year I will become a Kindle top ten author”. So many factors are out of your control for that one (the jacket and price your publisher gives your book, their marketing strategy, the competition around at the time of your book’s release). Be very careful of setting yourself unrealistic resolutions because when and if you fail, your mojo will disappear in a puff of smoke and all you will be left with is an overwhelming sense of failure.

How about, instead, getting into the mindset of realising small achievements are just as important and all lead to the bigger goal? This year I will… go on a writing course/read more “How-to” books/start sending my work out to agents/learn more about planning social media strategies/ aim to connect more widely with bloggers.

Read, read and read. I find there is nothing more motivating that discovering a new favourite author. I’ve gone on something of a reading binge, in recent months, and have felt utterly inspired by the quality of an eclectic range of novels. They’ve filled me with the desire to up my game and given me the confidence to take my work in a different direction. It’s very easy to get in a rut with our own writing, so try to read out of your genre and challenge your natural instincts.

Take a look at this list if you aren’t sure where to start:

How to Stop Time – Matt Haig

The Art of Hiding – Amanda Prowse

The Alchemist – Paulo Coelho

Elinor Oliphant is Fine – Gail Honeyman

One of us is Lying – Karen McManus

Friend Request – Laura Marshall

All That She Can See – Carrie Hope Fletcher

The Five People you Meet in Heaven – Mitch Albom

Step out of your comfort zone. As mentioned above, it’s easy to become complacent about our own writing. I’m currently working on a project that is challenging me on many levels. It may work, it may not. But the process has fired up my mojo in ways I never imagined. I’m trying out new structures and styles and loving every second. Even if it all comes to  nothing, I am going to have learnt so much. I feel like a new writer again, unsure of myself but willing to give it my all. So go on – maybe start off with a short story in a genre that’s unfamiliar to you. Or stick to what you know but be adventurous with the themes or setting.  I once wrote a romantic comedy set in Ancient Egypt. It doesn’t fit the market and will probably never find a publisher, but writing it taught me so much about fact-finding and creating authentic settings. I still get excited just thinking about it!

Head over to this post to find out more about stepping out of your comfort zone.

Ditch the self-doubt Hey you! Yes, I’m talking to you! Stop doubting yourself this instant. Have you just received a rejection? Or had a bad review? Or has a well-meaning friend or relative asked why you still haven’t signed a six figure deal?

STEP BACK. Look at yourself objectively. Perhaps you’ve managed to complete a manuscript or send something off to an agent or publisher. Well done, amazing you! Whether you are published or not, putting finger to keyboard and finishing a project is an impressive feat, as is having the guts to put your work *out there*. Just keep on going. All you will do is improve.

Party time is over – so the pity parties stop here. As I’ve mentioned, it took me eight years (and several manuscripts under the bed) to sign my first deal. You WILL get there if you keep on persevering. For more inspiration, read my post about self-doubt here.

Take a break. Perhaps it’s not post Christmas and your problem is that you’ve been spending too much time at the keyboard. Often I’ve lost my motivation after I’ve been working flat out on a project for a while. Perhaps you’ve just finished a first draft. Or gone through your edits. Or put together a detailed synopsis for a new work. All of these activities take intense mental energy and it’s not surprising if we lose our mojo for a while. In my experience the best thing is to take a complete break from writing (and social media if possible) for a few days or a week.

So during your usual writing time instead catch up with that housework. Meet up with friends. Sleep. Indulge a hobby like baking. Get out into nature. It won’t be long before your enthusiasm has returned and is propelling you back to the keyboard with fresh ideas.

Good luck!

My conclusion? Delicious! I was so glad I’d made that choice. What a journey. The first mouthful really did taste of lavender, with tiny purple fragrant flowers in the icing. As I continued, I detected a kind of ginger flavour, followed by a more usual sponge taste. After another bite a distinct zing of TCP wowed me (for non UK residents that is a antiseptic wash!). It was one surprise after another,  held together by the underlying familiar flavours and textures I expect from cake.

And this made me think of commercial (not literary) writing. It can be a frustrating business, trying to get that first deal. You write something different and publishers say booksellers won’t be able to place it on their shelves. So you try creating something more in tune with what is popular at the moment and agents call it derivative and won’t take it on.

I believe the only way to write is from the heart, and I do that, but at the same time I want to make enough sales to earn a living, so I keep an eye on the market. This doesn’t mean selling my authorly soul but, to my mind, as someone who depends on writing to pay the bills, it means offering readers more of the same – that they love – to attract them to the book, but then something different inside (so that they don’t feel it is “just another read” of that genre.)

I mean, if that cake had been sold in a wrapper that said “Yes, it actually does taste of lavender, with added zings of ginger and TCP”, to be honest, I’m not sure I would have risked it! The cake simply had a really appealing title and honey made it sound comforting and familiar. Plus it looked good, so I couldn’t resist.

Take my award-winning summer 2015 novel, Game of Scones. Originally it was set in heaven – don’t ask! In retrospect my editor was jolly polite in the manner that she turned it down! Even I roll my eyes when I look back. What on earth was I thinking? It would have totally alienated readers who’d enjoyed my 3 previous non – paranormal romcoms. But I was determined to use that title, I loved it so much, so eventually, I came up with an idea I was even more passionate about – a romance starring very exotic scones, an English teashop on a Greek island of all places and subjects such as the Syrian refugee crisis. A holiday love story, yes – but with a difference.

And this is what I’m hoping I’ve done with my latest summer release, out now, The New Beginnings Coffee Club. I’m thrilled with the many reviews that have mentioned the shocks and surprises within the story and aspects of life they never thought would be covered in such a book.

I’ve covered subjects that are close to my heart – that I am passionate about. Otherwise, as an author, what is the point? But I have kept close to my usual style, not in a cynical way, but because I love my readers and want them to continue enjoying my work. If I want a growing audience for the subjects that inspire me then I have to think of the best way to keep loyal readers happy, whilst still attracting new ones to my work.

Of course, it’s a risk, trying something different. And all of us authors get our fair share of bad reviews – not everyone will like your work. And if you write some very different, that publishers and agents decide is too much of a risk for them to take on – and your heart is 100% in it – there is nothing to stop you from self-publishing. I am in awe of some self-pubbed authors out there, who’ve got to grips with the necessary technology and enjoyed great success. And there are always those break-out books, taken on by traditional publishers. that inspire a new genre – like Harry Potter, Twilight and Fifty Shades. There is nothing to say that your story couldn’t be one of those.

I can only speak for myself, and my personal goal is to – hopefully – give the majority of those readers, who click the buy button, a literary slice of lavender and honey cake. The unexpected within the expected. Good luck with whatever path you take with your writing. That’s the great thing with the digital revolution – there are now so many routes.